A RIDDLE BAFFLES THE MARKET: WHO IS MR. RED Once upon a time, there was a man called Mr. Red. He looked exactly like the tall Mr. Black. But his values were different. No motion. Emotion. Mr. Red was full of passion, willpower and energy. If a customer needed help, he was there on time… …and he surprised his customer with on-site support all over the world. Mr. Black watched him and wondered which place in the market Mr. Red wanted to take. What are you doing down there? Helping to complete you. So this was new. Completion, not competition. Accordingly, Mr. Red claimed to be: ”The first 2nd-tier ERP solution!“ And that raised another question. How do you want to complete a global standard? By adding a subsidiary standard. “Smart,” Mr. Black said to himself. But... Why should a 2nd-tier solution complete a 1st-tier one? To conquer complexity. Growing fond of the game, Mr. Black tried to provoke him. You are substandard! No, subsidiary standard. You’re quite simple! No, I’m just less complex! Short, but never short of answers. Neither for large parents... You’re short! As short as my implementation times! ...nor for small to medium-sized ones, where Mr. Red claimed to be: “The right size for mid-size!” It seems I don’t fit in. Small to medium is nothing for the extra large. Mr. Black tried to stay calm. Big is beautiful. Big enough is pretty smart. “This will finish him off,” Mr. Black said to himself. You seem to be just a local hero. I am – but all around the globe! “Quite sure of himself,” Mr. Black thought. But he didn’t give in. Sometimes you have to go beyond the limits. Not when it comes to costs. “He is leading on points,” Mr. Black noticed. This will silence him. Information is power. Integration empowers. Mr. Black couldn’t believe his ears. Time to change the subject! What’s the time? Real-time. A single, integrated, full-suite ERP solution – enterprise-wide and globally. Just the right size and affordable. A smart idea, Mr. Black summed it up: “Two target groups in one blow!” The first 2nd-tier ERP solution for small to medium-sized subsidiaries of multinationals. The right size for international mid-size – enterprise-wide and affordable. This story sounds like a fairy tale? On the contrary. It happens every day. In more than 40 self-owned subsidiaries. All over the world. Day after day smart people in red convince their customers of the power of Exact. Join either side. If you haven’t by now. www.exactinternational.com